The global digital marketing software industry is expected to reach $264 billion by 2030

DUBLIN, March 22, 2022–(BUSINESS WIRE)–The “Digital Marketing Software Market Size, Share and Trend Analysis Report by Solution (CRM Software, Marketing Automation, Social Media), by Service, by Deployment , by business size, by end use, by Region, and Segment Forecasts, 2022-2030 report added to from offer.

The global digital marketing software market size is expected to reach USD 264.15 billion by 2030, registering a CAGR of 19.1% from 2022 to 2030.

Companies cited

The market is continuously evolving based on technological advancements and the changing needs of incumbents across various end-use industries and industry verticals, especially small and medium-sized businesses. Also, the relentless transition from desktop computers to smartphones, as the rapid increase in the number of smartphone users would expose more individuals to online advertisements, is expected to drive the growth of the market.

The market has continuously evolved with technological advancements and the changing needs of incumbents across various end-use industries and industry verticals, especially small and medium-sized businesses. Several vendors are entering into strategic partnerships with end users and helping them to boost their digital marketing activities. For example, in February 2021, International Business Machines Corporation partnered with Palantir.

The partnership will include IBM’s hybrid cloud data platform designed to make hybrid cloud and AI environments more accessible to organizations. The partnership will support the implementation of AI-infused applications with IBM Watson and help customers access, analyze and act on huge volumes of data.

The growing trend towards remote working and collaborative approaches has shifted the focus of marketing campaigns to social media, search engines and media websites. They are taking advantage of the growing demand for streaming services such as Amazon Prime, Netflix and Hulu. In Italy, the number of first installs of Netflix increased by more than 57% in March 2020. The significant advantage of digital marketing is that it is measurable. Digital marketing software allows marketers to get a clear picture of their return on investment (ROI), spend, and activities that are generating the most quality leads and costs incurred.

Highlights of the Digital Marketing Software Market Report

  • Adoption of marketing automation software is expected to gain momentum over the forecast period. It is widely used by marketing departments to effectively market their products across multiple online channels, such as websites, emails, and social media, and to automate repetitive tasks.

  • The managed services segment is expected to register the highest CAGR during the forecast period. The growing need for cloud-based managed services and growing reliance of organizations on IT assets to enhance their business productivity are the major factors contributing to the growth of the managed services segment.

  • The cloud segment is expected to register significant growth over the forecast period as it helps companies improve their cost structures and establish a control center to monitor, organize and coordinate various components of their marketing campaign digital.

  • The SME segment is expected to register the highest CAGR during the forecast period owing to the increasing role of government authorities in providing capital to small and medium enterprises to embrace digitalization and is expected to propel the growth of the segment .

  • The Asia-Pacific region is expected to register the highest CAGR during the forecast period, owing to the growing popularity of social media and growing preference for e-commerce and mobile commerce, especially in emerging economies such than India, Indonesia and Thailand.

Main topics covered:

Chapter 1 Methodology and Scope

Chapter 2 Executive Summary

Chapter 3 Digital Marketing Software Industry Outlook

3.1 Market Segmentation

3.2 Market Size and Growth Prospects

3.3 Value chain analysis

3.4 Digital Marketing Software Market-Market Dynamics

3.4.1 Market Driver Analysis Growing Internet Penetration Rate and Continued Digitization Growing popularity of social media and e-commerce platforms Increase in smartphone penetration rate

3.4.2 Market Challenges Analysis Inability to use the full potential of digital marketing software due to lack of understanding Adoption and integration of the latest technologies

3.4.3 Analysis of market opportunities Regulatory measures, proliferation of new data sources and attribution

3.5 Mapping Penetration and Growth Prospects

3.6 Market analysis tools

3.7 Company Ranking Analysis of Digital Marketing Software Market, 2021

3.8 Impact of COVID-19 on the Digital Marketing Software Market

Chapter 4 Digital Marketing Software Solution Outlook

Chapter 5 Outlook of Digital Marketing Software Service

Chapter 6 Digital Marketing Software Deployment Outlook

Chapter 7 Digital Marketing Software Business Size Prospects

Chapter 8 Prospects for End Use of Digital Marketing Software

Chapter 9 Digital Marketing Software Regional Outlook

Chapter 10 Competitive Analysis

Chapter 11 Competitive Landscape

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