Partnership Accelerates Consumer Journey, Connected Experiences and Loyalty Benefits Through SoPa Ecosystem
Society Pass Inc/Thoughtful Media Group Inc and Onlive.Site Announce Strategic Partnership, Combining Society Pass Inc.’s Industry-Leading Data-Driven Loyalty Platform With Interactive Commerce Technology Tools live from Onlive.Site
Singapore, Oct. 05, 2022 (GLOBE NEWSWIRE) — via NewMediaWire – Thoughtful Media Group Inc. (“Thoughtful Media” or “TMG”), the Thailand-based digital advertising arm of Incorporated Company Pass (Nasdaq: SOPA) (“SoPa” or the “Company”), Southeast Asia’s leading data-driven loyalty and e-commerce ecosystem (“SEA”), today announces a strategic partnership with Onlive.Site, a premium live streaming and digital content platform based in Spain. This strategic partnership allows TMG to host interactive live streams and live shopping shows on its websites and even on external platforms, including those on creator or marketer landing pages. SoPa strives to add value to its consumers through new partnerships with technology companies located in the SEA countries of Vietnam, Indonesia, the Philippines, Singapore and Thailand, and complementary services that support the offerings of its entire ecosystem.
Founded in 2020, Onlive.Site is a technology software company that develops live streaming, live video shopping, interactive video and online TV channel tools for global e-commerce businesses. Onlive.Site’s technology tools allow partners to create and host live streams and live shopping shows for consumers to purchase e-commerce goods and services with specific placement and effect. Accenture research shows that the social commerce market is poised to grow for US$1.2 trillion by 2025, representing a CAGR of 26%. Live streaming as a medium of sale on social commerce platforms is expected to grow at a CAGR of 11.77%, resulting in an expected market volume of US$45.07 billion by 2027.
The TMG digital advertising platform amplifies the reach and engagement of its influencer network of more than 200 people across SEA to market and sell ad inventory on behalf of global and regional brands. The Onlive.Site partnership further supports SoPa’s plans to expand TMG’s database of KOLs and influencers across SEA. The growing impact of social media on consumer buying decisions is driving more and more brands to redirect their advertising to this emerging marketing outlet. “Live tradeis emerging as live streaming and e-commerce converge so consumers and brands experience real-time engagement and an instant feedback loop. SoPa increases customer engagement while focusing on relationship quality through a campaign-based approach made possible by this latest partnership.
Alfredo Ouro, co-founder and CEO @ Onlive.Site, “We are thrilled to enter into this win-win partnership with SOPA and TMG to bring our cutting edge live commerce technology to one of the world’s fastest growing digital domains. With its large base of users, associated brands and content creators in SEA, TMG is ideally positioned as the ideal partner for Onlive.Site in a region that brings together everything needed to make live shopping a success: pervasive shopping culture, internet technology. informed population and favorable socio-demographic profile.
Dennis Nguyen, President of TMG, commented, “We are thrilled to partner with Onlive.Site as we integrate meaningful partnerships with brands and online stores in Vietnam, Indonesia, Philippines, Singapore and Thailand. This partnership enables TMG to bundle the Onlive.Site subscription model with influencer marketing services to quickly engage brands and create live sales campaigns. New revenue models are developed with this innovative partnership. Our mission is to provide media owners with dedicated technology services that build and monetize their brands’ audience on social video platforms. »
Alfredo Ouro adds, “With video accounting for over 80% of all Internet traffic consumed this year, no business should ignore this audio-visual format as the most engaging and effective way to sell and communicate with customers and parties. stakeholders via live shopping, video -Exclusive, shoppable branded video channels Our one-stop live commerce studio possibilities to integrate all forms of interactive video on any website or digital platform are now endless and we want to make them available to all brands in SEA, thanks to our partnership with TMG and SOPA.
About Thoughtful Media Group Inc.
Founded in 2010 and acquired by SoPa in 2022 as a wholly owned subsidiary, TMG is a Bangkok-based multi-platform (“MPN”) premium digital video/social media advertising platform, focused on social commerce, serving countries SEA from Vietnam, Indonesia, Philippines, Singapore and Thailand.
About Society Pass Inc.
Founded in 2018 as a digital-focused data marketing and loyalty ecosystem in the fast-growing markets of Vietnam, Indonesia, Philippines, Singapore and Thailand, which account for over 80% of SEA population, and with offices located in Angeles, Bangkok, Hanoi, Ho Chi Minh City, Jakarta, Manila and Singapore, SoPa is an acquisition-driven e-commerce holding company that operates 6 interconnected verticals (loyalty , digital media, travel, telecommunications, lifestyle and F&B), which seamlessly connects millions of registered consumers and hundreds of thousands of registered merchants/brands across multiple product and service categories through SEA.
Society Pass completed an initial public offering and began trading on the Nasdaq under the symbol SOPA in November 2021. SOPA shares were added to the Russell 2000 Index in December 2021.
SoPa acquires fast-growing e-commerce businesses and expands its user base through a robust ecosystem of products and services. SoPa integrates these complementary activities through its Society Pass loyalty platform and the circulation of its universal loyalty points or Society Points, which has entered beta testing and is expected to be launched on a large scale in early 2023. Members of the Society Pass loyalty program earn and redeem Society Points and receive personalized promotions based on SoPa’s data capabilities and understanding of consumer buying behavior. SoPa has over 3.3 million registered consumers and over 205,000 registered merchants and brands. It has invested over 2 years in building a proprietary IT architecture to scale and effectively support its consumers, merchants and acquisitions.
Society Pass leverages technology to tailor a more personalized experience for customers in the buying journey and to transform the entire retail value chain into SEA. SoPa operates Thoughtful Media Groupa Thailand-based premium multi-platform digital video network focused on social commerce; NusaTripa leading online travel agency based in Indonesia; Gorilla networksa Singapore-based Web3-enabled mobile blockchain network operator; Leflair.comVietnam’s leading lifestyle e-commerce platform; Pushkart.pha popular grocery delivery company in the Philippines; Handycart.vn, a leading Vietnam-based online restaurant delivery service; and Manganone of the leading local restaurant delivery services in the Philippines.
For more information, please see: http://thesocietypass.com/.
Based in Barcelona, ONLIVE.SITE is the fastest growing SAAS for live commerce and video selling in Europe and LATAM. In less than a year since its launch, Onlive.Site already works with over 150 brands of all sizes operating in 25 countries and making live commerce available to customers in 95 countries around the world. Through this partnership with SOPA, Onlive.Site is expanding its presence in Southeast Asia which, along with LATAM, are two of the three fastest growing e-commerce markets in the world according to Insider Intelligence.
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