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With one billion active users and visual appeal, Instagram is a powerful marketing tool for brands. Even better, you can grow your business with free promotions.

Here are nine free Instagram marketing strategies you can apply today. Don’t forget to perform Instagram metrics to find out which ones work best for your efforts.

1. Use relevant hashtags

If you are looking for free promotions on Instagram, better find good hashtags.

Hashtags are like keywords on steroids. They help you categorize your content, reach a specific audience, and track the performance of your posts.

They’re also great when you’re looking for user-generated content (UGC). UGC is one of the best ways to promote your brand on Instagram because it is cost effective and users trust it more than traditional advertising.

How to create relevant hashtags? Here are some ideas:

● Do research on popular hashtags in your industry.

● Check what hashtags your competitors are using.

● Use hashtag tools like Hashtagify.me to find the best hashtags for your posts.

2. Host contests and giveaways

People love free stuff, so contests and giveaways are a great way to promote your brand on Instagram.

When done right, contests and giveaways can help you drive engagement, grow your audience, and generate leads.

To organize a successful contest or giveaway on Instagram, here are some tips:

● Make sure the price is relevant to your target audience.

● Keep entry requirements simple.

● Partner with an influencer to promote your contest or giveaway.

3. Use Instagram Stories

Instagram Stories are a great way to promote your brand on Instagram because they’re fun, engaging, and easy to consume. Plus, you can use them to drive traffic to your website or landing page.

To use Instagram Stories for promotion, here are some ideas:

● Present behind-the-scenes content.

● Host a poll or ask a question.

● Present user-generated content (UGC).

4. Use Instagram Live

Instagram Live helps connect your brand to your audience in real time. Plus, it allows you to build trust and credibility, which are essential when promoting your brand.

Here are some tips to make Instagram Live more effective:

● Organize a Q&A session.

● Show your office or store.

● Give a lesson or give a demonstration.

● Get started with an influencer.

5. Host a Q&A session

Your FAQ can’t do much. Your subscribers may have many more specific custom questions to learn about your brand, products, and services. Take time at least once a month to hold a Q&A session.

You can do this during one of your live sessions or encourage your followers to leave questions in the comments. Instagram Story also has an Ask Me a Question feature.

You can keep those questions clear, fun, and engaging with these ideas:

● Encourage puns and jokes in questions.

● Ask your followers to tag a friend in the comments.

● Choose a topic for each Q&A session.

6. Create Instagram Reels

Instagram Reels are short, fun videos that you can create using Instagram’s built-in editing tools. Reels can be up to 15 seconds long and can include music, effects, and text.

To use Instagram Reels for promotion, here are some ideas:

● Show your product in action.

● Create an explainer video.

● Give a quick demonstration of your service.

7. Cross-posting on other social networks

If you want to get the most out of your content, post it on other social networks. It will help you reach a wider audience and promote your brand on Instagram for free. Moreover, you can maximize the exposure of your content.

Sharing content on different social media accounts is easy. Many, like Facebook, already have built-in features that allow you to share your Instagram posts. For other networks, such as Twitter, you can use a tool like IFTTT.

When cross-posting content from Instagram to other social media platforms, here are some things to keep in mind:

● Edit the caption for each social network.

● Use relevant hashtags for each social network.

● Post at the best times for each social media platform.

8. Use location and hashtag stickers

Instagram location and hashtag stickers are a great way to promote your brand on Instagram for free. When you use these stickers in your stories, your content will be discoverable to other users who search for that location or hashtag.

Here are some tips for using location and hashtag stickers:

● Use relevant and popular hashtags.

● Check trending locations.

9. Collaborate with other brands or influencers

Instagram is a great place to collaborate with other brands or influencers. It can help you reach a new audience and leverage each other’s strengths and tools.

There are several ways to collaborate with other brands or influencers:

● Host a giveaway or contest together.

● Do an Instagram takeover.

● Create common content.

Conclusion

Here are some of the best ways to promote your brand on Instagram for free. By using a combination of these strategies, you can reach a larger audience, build trust and credibility, and drive traffic to your website or landing page.

About Emilie Brandow

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