A football finance expert has explained how Celtic’s Japanese contingent could bring in millions for the club.
Reo Hatate, Yosuke Ideguchi and Daize Maeda joined Kyogo Furuhashi at Parkhead this week after becoming the latest J-League Angel Postecogloou captures.
While the quarter will be primarily judged by their performances on the pitch, Dr Rob Wilson believes they could generate an increase in income off the pitch as well after signing for the Hoops.
Wilson, a football finance expert at Sheffield Hallam University, expects a rapid increase in the number of Japanese fans who are keenly interested in Celtic’s fortunes following their recruitment.
Shunsuke Nakamura sparked enormous interest in his homeland when he helped Parkhead Club succeed in the mid-2000s.
And Wilson believes the club could see that quadruple with increased demand for Premiership matches being broadcast live in Asia to follow the fortunes of Kyogo, Maeda, Idegushi and Hatate.
“There is a tangible advantage for Scottish football, not just for Celtic, because you will see the demand for broadcast rights increase in Japan because they will want to see these players play,” he told the Scottish Sun .
“This will be of interest to the Japanese broadcast market at large.
“When these players move, especially to a club, it creates an increase in ‘follow-up’ and demand for the team’s products.
“For Celtic this will open up a new market and provide an important source of income to support the club’s income. I would say it would be in the millions of pounds.
“There will be a huge attraction for Celtic. “