JustKitchen licenses MrBeast Burger™ and other Virtual Dining Concepts™ brands for multiple Asian markets


The consumers in Taiwan and hong kong to continue to have access to MrBeast Burger through the JustKitchen app and third-party delivery service providers, as the popular brand was launched by the company in Malaysia, Philippines and Thailand later this year

VANCOUVER, BC, October 18, 2022 /CNW/ – Just Kitchen Holdings Corp. (“JustKitchen” or the “Company”) (TSXV: JK) (OTCQB: JKHCF) (FRA: 68Z), a ghost kitchen operator specializing in the development of delivery-only food brands, announces that it has reached an agreement (the “OK“) with virtual restoration concepts (“VDC“) to license the virtual trademark rights to MrBeast Burger (“MrBeast Burger“) and other well-known American brands of food products only delivered to the company’s domestic market, namely Taiwan As good as inside hong kong, Malaysia, Philippines, Singapore and Thailand.

JustKitchen (TSXV: JK, OTCQB: JKHCF, FRA: 68Z) (CNW Group/Just Kitchen Holdings Corp.)

The terms of the agreement include, but are not limited to:

  • The license to sell MrBeast Burger food products through online, mobile, e-commerce and/or internet ordering and delivery platforms, as well as through walk-in outlets operated by JustKitchen;

  • Access to other brands including Mariah’s Cookies™, at Guy Fieri Flavortown KitchenTM, by Robert Irvine American Heroes™, Buddy V’s Cake Slice™, Steve Harvey’s Family Food™, Mario’s Tortas Lopez™ and Real HouseBowls™;

The company launched MrBeast Burger in December 2021 through a separate deal which was superseded by the deal. MrBeast Burger will continue to be available through JustKitchen in Taiwan and hong kongwhile the brand should be launched in Malaysia, The Philippines and Thailand Later this year.

MrBeast Burger is the virtual restaurant brand that was launched in December 2020 by YouTube superstar and philanthropist, Jimmy Donaldson, in partnership with Virtual Dining Concepts. In addition to JustKitchen locations at Taiwan and hong kongindividual items and combos from the MrBeast Burger menu are also available in United Statesthe UK, Francethe United Arab Emirates and Canada on a delivery basis only. The brand offers a creative menu of different styles of burgers and chicken sandwiches, among others. MrBeast Burger opened its first physical store in September at American Dream Mall, New Jersey, United States.

Commonly referred to as MrBeast, Jimmy Donaldson is an American who has the fifth most subscribed primary channel on YouTube, with 104 million current subscribers and 17 billion total views to date. Considered YouTube’s viral philanthropist for raising tens of millions of dollars for charity, MrBeast is credited with pioneering a genre of videos centered around expensive stunts and became famous for his wacky dares and giveaways. great value.

VDC connects food brands to consumers through delivery-only restaurants in an affordable way. VDC has provided over three thousand virtual restaurants to already formed brands so that the brands can deliver their food to consumers around the world. Technology and efficiency are priorities at VDC to help companies manage their brands effectively. VDC is co-founded by Robert Count and Robbie Earl of Earl Enterprises, which operates a collection of restaurants, including Planet Hollywood, Buca di Beppo, Earl of Sandwich, Bertucci’s, Chicken Guy!, Seaside on the Pier™, The Breakfast Club™ TooJay’s, Brio, Italian Grille, Bravo Italian Kitchen and Cafe Hollywood™. More information about VDC can be found on its website: https://joinvdc.com/kitchens/.

Management commentary

“Bringing the MrBeast Burger experience to even more consumers across Asia is exciting for JustKitchen. Great brands, great food, convenient service, affordable prices and strong partnerships are what our customers deserve. It is a privilege to work with VDC to offer them all of this and more through this agreement,” said Jason Chen, co-founder and CEO of JustKitchen. “We are pleased to continue to provide consumers with Taiwan and hong kong with the MrBeast Burger brand, and later this year we should be able to do the same for people from Thailand, The Philippines and Malaysia“, added Mr. Chen.


Just Kitchen Holdings Corp. (the “Company” Where “Just cooking“) is primarily a ghost kitchen operator specializing in the development and marketing of delivery-only, proprietary and franchised food brands for customers and businesses. The Company currently operates in Taiwan, hong kong, The Philippines and Malaysia. It has also signed an agreement that will allow JustKitchen to sell several of its exclusive food brands in Japan and also signed a brand exchange agreement in India. Where appropriate, JustKitchen uses a hub-and-spoke model of operation, which includes advanced food preparation in larger central kitchens and final meal preparation in smaller spoke kitchens located in densely populated areas. The company combines this operating model with online and mobile app-based food ordering through its proprietary mobile food ordering app and other third-party ordering apps. Delivery is handled by third-party companies, to minimize capital investment and operating expenses and reach more customers in underserved markets. The company’s other business, JustMarket, is an online grocery delivery platform that allows customers to purchase groceries for delivery or add certain grocery items to meals ordered through JustKitchen. .

For more information about the company, please visit Investors.justkitchen.com. JustKitchen’s final prospectus, financial statements and MD&A, among other documents, are all available on the company’s profile page on SEDAR at www.sedar.com.

Neither the TSXV nor its Regulation Services Provider (as that term is defined in the policies of the TSXV) accepts responsibility for the adequacy or accuracy of this release.


This press release contains certain “forward-looking statements” within the meaning of such statements under applicable securities laws. Forward-looking statements are often characterized by words such as “expects”, “plans”, “continues”, “expects”, “projects”, “intends”, “believes”, “expects”, ” believes”, “may”, “will”, “potential”, “proposed”, “positioned” and other similar words, or statements that certain events or conditions “may” or “will” occur, including , but not limited to, the Company’s comments regarding the popular brand being launched by the Company in Malaysia, Philippines and Thailand Later this year. These statements are only predictions. Various assumptions were used in drawing the conclusions or making the projections contained in the forward-looking statements throughout this press release. Forward-looking statements are based on the opinions and estimates of management as of the date they are made and are subject to various risks, including the risk factors identified in the Company’s prospectus dated March 26, 2021, and the uncertainties and other factors that could cause actual events or results to differ materially from those projected in the forward-looking statements. The Company is under no obligation, and expressly disclaims any intention or obligation, to update or revise any forward-looking statement, whether as a result of new information, future events or otherwise, except as required by applicable law. expressly requires.

SOURCEJust Kitchen Holdings Corp.



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