Jio is also the world’s most powerful telecommunications brand, according to Brand Finance.
The report notes that, although it was only founded in 2016, Jio quickly grew to become the largest mobile network operator in India and the third largest mobile network operator in the world, with nearly 400 million ‘subscribers.
Known for its affordable plans, Jio has taken India by storm, offering 4G for free to millions of users and simultaneously transforming the way Indians use the internet – known as the ‘Jio effect’, a- he declared.
As brand strength is one of the main drivers of brand value, this year Jio is also ranked among the top 10 most valuable brands in India for the first time.
Savio D’Souza, Director of Valuation, Brand Finance, said, “The dominance of the Jio brand across the country is evident from the results of the original Brand Finance market research. Jio scores the best in all measures – consideration, conversion, reputation, recommendation, word of mouth, innovation, customer service and value for money – compared to its telecom competitors in India. “
D’Souza also noted that the brand does not have any major weaknesses in the industry, and unlike many telecom brands around the world, Jio has shown that it has broken the mold and enjoys genuine affection from the share of consumers.
The five strongest brands are Taj, Maruti Suzuki, HDFC Bank and Britannia.
In addition, Tata Group retained the title of India’s Most Valuable Brand with a huge lead with a brand value of $ 21.3 billion. Present in more than 100 countries on six continents and employing more than three quarters of a million people, the Tata Group is a force to be reckoned with on the global stage, according to the report.
With 30 companies under the umbrella of the Tata Group, ranging from Tata Steel and Tata Motors to TCS and Tata Consumer Products, the brand has managed to protect itself from the damage of Covid-19 – recording a 6% increase in the value of the mark this year.
The report notes that the total value of India’s top 100 brands grew by 2%, from $ 162.1 billion in 2020 to $ 164.9 billion in 2021.
This increase in brand value in the first year of the pandemic is an impressive achievement given the global economic crisis following the implementation of national lockdowns in March 2020, when commercial activity was halted, affecting both production and consumption, he mentioned.