How to adapt your Nordic business to the Asian market

It is common knowledge that a business will not necessarily have the same success in two different countries. Sometimes it might be the product itself that just isn’t as popular in a new location. Other times, however, it’s just a matter of adjusting the marketing to better target the new location’s customer base.

Imagine going door to door selling cookies. Behind one door you might find potential buyers with a sweet tooth and a natural inclination to buy cookies, while behind another door you might find someone with diabetes, which requires a different selling strategy. Along the same lines, you need to reconsider the marketing strategy when expanding a Nordic business into the Asian market.

Strategic location
It is a known fact that any country or a certain geographic area has its own culture, language and way of doing things. So instead of making the same mistakes as a Nordic factory struggling to reach customers in Asia, you want to do your homework before you expand your business and enter the Asian market.

Regardless of cultural differences, you will struggle to be successful in the new geographic area. It’s a good idea to consider changing the packaging of your product to suit a specific Asian style, as well as adapting your marketing strategy and exploring where Asian customers frequent online to better reach them. .

Locate your website
When you are exploring a new country or a new continent, you want to make sure that your online presence is strong in that area. It means locating your communications material and your website. To make Asians feel welcome on your website, it is a good idea to translate your website content into their respective languages. Additionally, you may want to completely change the name of your website and business to accommodate the new market.

Changing the name of the website completely might seem like a hassle, but with, it shouldn’t take you any time to come up with a new creative name suitable for Asian culture. It should be memorable, easy to pronounce, and a natural part of the Asian business world. With a proper name, your business will be more easily accepted in Asian countries.

Marketing for success
The marketing strategy of your business has a very important role in how successful you will be with sales. Although for many people, marketing seems to be a vague concept, difficult to measure and therefore considered less necessary than other departments in a company, it is often marketing that leads to sales and success. Specifically, in this case, adaptable marketing allows for greater success.

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