Fresh off an expansion into Mexico, Google today announced the launch of new Google Cloud regions focused in Asia-Pacific (APAC), specifically Malaysia, Thailand, and New Zealand. When they go live, they will bring Google’s total number of cloud regions to 34, less than Azure’s 60, but ahead of AWS’s 26.
In the context of cloud computing, a region is a specific geographic location where users can deploy cloud resources. At a minimum, all Google Cloud regions offer services including Compute Engine, Google Kubernetes Engine, Cloud Storage, Persistent Disk, CloudSQL, Virtual Private Cloud, Key Management System, Cloud Identity, and Secret Manager. Additional products typically go live within six months of a new region’s launch.
In a blog post, Google cites data from IDC predicting that total spending on cloud services in APAC (excluding Japan) will reach $282 billion by 2025. Other research agrees. According to a 2021 survey by Information Services Group, cloud services accounted for more than 84% of IT and business services spending in APAC in Q3 2021 – by far the highest percentage of any region.
AWS is also considering the opportunity, having recently presented a two-year plan to set up cloud zones in Auckland, Manila, Bangkok and elsewhere in APAC. Google Cloud’s move would seem like a shot across the bow.
“The new Google Cloud regions will help meet organizations’ growing needs for digital sovereignty and provide more opportunities for digital transformation and innovation in APAC,” Google Cloud’s Daphne Chung said in a statement. . “With this announcement, Google Cloud is giving customers more choices for accessing on-premises cloud region capabilities while making it easier to move to hybrid and multicloud environments.”
Google Cloud’s continued growth comes as it battles to dominate the ultra-competitive and potentially lucrative cloud computing market. Flexera’s latest State of the Cloud report shows that Google Cloud is several percentage points behind AWS and Azure in usage and adoption. But on the other hand, Google Cloud surpassed $6 billion in quarterly revenue for the first time in the second quarter of 2022, a sign of resilience.