‘Diablo Immortal’ delayed indefinitely in China just before its scheduled release date

was supposed to debut in China on June 23, but those waiting for the game in the country will have to wait longer. NetEase, which co-developed the game with Blizzard, has pushed back the release date indefinitely. This that “the development team is making a number of optimization adjustments”.

However, there are other factors at play. NetEase found itself in the bad graces of Chinese censors over a post on its Weibo social media service that apparently referred to Winnie the Pooh, according to the . The cartoon character is used to mock Chinese President Xi Jinping.

Following a screenshot of the post (which read “why didn’t the bear quit?”) Gaining momentum, the official Diablo Immortal The Weibo account was banned from posting anything. Discussions related to the post have also been wiped from the service.

Currently, Diablo Immortal does not have a release date in China, although NetEase still expects to ship the game to the country. He promised players an “exclusive thank you pack containing legendary gear” as compensation for the delay.

The PC and mobile title debuted in other territories this month. According to reports, he reported in two weeks following his aggressive approach to monetization. China is the biggest gaming market on the planet and can’t get out Diablo Immortal this would likely have a large impact on the game’s expected revenue. NetEase declined to comment on the FinancialTimes. Engadget has contacted Blizzard for comment.

This isn’t the first time a game developer has run into trouble with Chinese regulators over a Winnie the Pooh reference. Independent editor sale Dedication in China, leading him to cut ties with developer Red Candle Games, which included a blatant dig at Xi in the game itself. The studio, which is based in Taiwan, later a DRM-free version of Dedication on its own window.

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