AMSTERDAM, March 31, 2022 /PRNewswire/ — Adyen (AMS: ADYEN), the global financial technology platform of choice for large enterprises, today announced its expansion beyond payments to create integrated financial products. These products will allow platforms and marketplaces to create tailored financial experiences for their users, such as small business owners or individual sellers. The suite of products will allow platforms to unlock new revenue streams and increase user loyalty.
“By building our banking infrastructure, as part of the single platform, from the ground up, we are removing the limitations of legacy financial systems, enabling Adyen to deliver the power of a bank combined with the adaptability of a fintech,” said Thomas Ruiter, Vice President of Banking and Financial Products at Adyen. “This unique approach means we can offer our platform clients unparalleled flexibility to meet the changing needs of their user base without the hurdles of regulatory complexity, lengthy product development or sponsor bank restrictions.”
“We see this step in building our fintech platform as a natural evolution of our business,” said Pieter van der Does, CEO and co-founder of Adyen. “We’re building these products to help companies achieve their ambitions faster. For platform companies, this means empowering them to become a one-stop-shop for all their user needs. We’re uniquely positioned for help here, by combining our technology with our licensing framework.”
Starting with Adyen for Platforms, the company enabled platforms to integrate payments into their offering and deliver a unified commerce experience across all sales channels and geographies. Over time, working with platforms has brought about the need for more control over the payment experience. Adyen then launched Issuing to improve this experience by enabling platforms to offer their users virtual and physical cards for commerce transactions and receive funds directly faster.
Going forward, the show will be included in a full suite of integrated financial products, as platforms have highlighted the need to reduce other financial complexities for their users as well. Among the products that will be created are multi-currency accounts, allowing users to receive payments, initiate payments and store money securely in one place. These accounts will also allow platforms to facilitate the extension of funding to their users within the interface of the platform. Due to Adyen’s data-driven risk scoring capabilities, these financing offers are pre-qualified and do not require any additional user verification. This will allow the platforms to cement their relationships with their users, while providing a traditionally underbanked segment, namely small business owners, with the funds needed to grow their businesses.
Adyen’s full suite of integrated financial products combined with payments enables platforms to centralize their users’ financial needs into a single ecosystem.
See here for additional updates on Adyen’s products and business strategies.
Adyen (AMS: ADYEN) is the financial technology platform of choice for large enterprises. By providing end-to-end payment capabilities, data-driven insights, and financial products in a single, holistic solution, Adyen helps businesses realize their ambitions faster. With offices around the world, Adyen works with companies such as Facebook, Uber, H&M, eBay and Microsoft. Adyen is continuously improving and expanding its product offering as part of its regular business. New products and features are announced via press releases and product updates on the company’s website.